Tell me something? When you were out looking for your first car, what was the one factor that totally dominated your purchase decision? Of course the make of the car did matter. Not to mention price. But it would probably be true if I said that the one decision that gained the maximum importance in swinging your decision was probably the color of the automotive paints the car boasted.
Not many of us realize it, but automotive paints have an undeniable role to play in helping people choose their wheels of choice. How many times have we heard people speak in awe about that red Ferrari or the black Cadillac? A Mercedes Benz is always silver or gold and a number of other automobiles have their own pick of automotive paints. Admittedly, we are all suckers for quality automotive paints. And it is a small wonder that these automotive paints influence the kind of car we buy.
In the days gone by, automotive paints had a very limited scope. Due to the cost of production of automobiles, most models that rolled out of the assembly lines used either black or white automotive paints. But once automobiles had entrenched themselves in the psyche of the modern man, manufacturers began being pestered by users for a wider range of automotive paints. In America, Ford could safely be said to be the first manufacturer who offered a range of automotive paints. Pretty soon, automobiles began rolling out of assembly lines in all sorts of colors. Automotive paints were here to stay.
Today, things have gotten a tad more complicated. Due to the wide variety of automotive paints available in the market, people have begun experimenting with the regular colors of their automobiles. There are a number of two tone automotive paints available in the market and some of the flashier consumers have almost normalized multiple colors. But automotive paints themselves have not remained staid. Today’s automotive paints come in more than just colors. They come with a wide variety of features that earlier generations could only dream of. There are scratch proof automotive paints, rust-free ones and even all weather automotive paints. But one thing is for certain. No matter how high tech these paints get, they still hold a place very close to our hears. And by doing so, they have become the determinants of how and why we loosen our purse strings to buy that blue beemer or green bug.